HOLLYWOOD (Variety) -
The WB has greenlit seven
episodes of "No Ordinary Girl," an hour-long comedy-drama[Dramady]
the network plans to use as part of its summer 2002 original programming
strategy.
The series, about a teen and her family, comes from "The Wonder
Years" duo of scribe Bob Brush and director Michael Dinner. The show was
originally developed as a half-hour, until the parties decided that it worked
best as an hour.
In addition, the WB will hold back four original episodes of veteran drama
"Felicity" to air next summer, most likely in tandem with
"Girl." The episodes will take place after lead character Felicity
(Keri Russell) graduates from college in an episode slated for May.
WB president Jordan Levin said the "Girl" order was not "a
burn-off strategy," an industry term for dumping unpromising shows during
the summer months when no one's watching.
"It's an aggressive strategy to address the programming need of our
audience and do something that is fitting into summer," Levin said.
"At the same time, we're really addressing the need on the part of our
advertisers to have something original for them in the summer, when their
relationship with us has the greatest need."
To help with the economics of producing an original series for summer -- a
time when advertisers traditionally pay far less for spots -- the network is
talking to advertisers about coming onboard as chief sponsor of
"Girl." The WB used a similar strategy two years ago when Coca-Cola
sponsored the summer run of sudser "Young Americans."
"It speaks to the fact that there are companies that want to have more
original programming in the summer that targets the teen audience," Levin
said. "We need to find unique arrangements to make the economic model of
summer programming work. That said, we order programming because we're excited
about it and generally enthusiastic about it."
"Girl" revolves around 16-year-old Paige (Amber Tamblyn), her
parents (Mark Harmon and Susan Gibney) and her siblings.
"We're betting on the team that produced 'The Wonder Years' for nearly
its entire run," Levin said. "The core idea was, How do you do a
female 'Wonder Years' when you get into the internal character and do it
present-day? Bob is drawing on his own experience raising a teen
daughter."
The show's pilot, which takes place at the end of summer, [The Wonder Years
started off at the end of the summer of 1968] is set at the family's beach
house. With the series now planned for summer, it's expected all of the
episodes will take place at that time of year, meaning the pilot may not
necessarily be the first episode aired, Levin said.
Brush and Dinner worked together on both "The Wonder Years" and
"Early Edition." More recently, Brush was a writer and producer on
"Ed." Dinner directed last year's Richard Dreyfuss pic "The
Crew."
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